STDC is not a funnel—it is a planning matrix. If you want to understand who you can reach, when, with what content, and on which channel, you need to work with 20 specific planning fields. The complete practical guide for Swiss SMEs.

A website relaunch is one of the riskiest projects in digital marketing. New platform, new design—and suddenly all your rankings are gone. But it doesn't have to be that way. Our checklist shows you how to carry out your relaunch without losing your rankings.

How much do Google Ads really cost in Switzerland? How the auction model works, why Quality Score is more important than your budget, and how you can achieve measurable results with CHF 2,000 per month.

SEO gets you on Google. GEO gets you on ChatGPT, Perplexity, and Google AI Overviews. What the difference is, why your SME will need both in 2026, and how to get started.

What is GEO and why is it important for your business? This comprehensive guide explains Generative Engine Optimization — how AI search works, how it differs from SEO, and provides you with a 7-step framework to become visible in ChatGPT, Google AI Overviews, Perplexity, and more.