Everything can be easier online
The goal: a streamlined, easy-to-maintain website on Squarespace that our client Dr. Claudia Bruckert can conveniently update herself. The challenge: a complete website relaunch—without losing a single ranking.
Thanks to clean redirect mapping, perfect Google indexing, and daily monitoring, we were able to launch the new site without any loss of traffic. Zero rankings lost.
At the same time, we produced fresh photo and video content, optimized onsite SEO, and completely revamped the existing Google Ads campaign. The cost per click fell by 40%—from CHF 2.62 to CHF 1.58. Brand keywords achieved a click-through rate of 38%.
The result: 148 conversions in three months, 42% more qualified leads, and a conversion rate of 37%, which turns clicks into booked appointments. In addition, the practice now appears in Google AI Overviews—visibility where tomorrow's searches will be.
